Mara C. Russiaky

Corporate Marketing Director

 

As Corporate Marketing Director of The Harlem Irving Companies, Inc., Mara oversees the popular marketing promotions, events, advertising and the gift card program at Harlem Irving Plaza, which features 140 vibrant retailers and is the flagship center for Harlem Irving Companies. In addition, Mara manages marketing and advertising programs for several other dynamic mixed-used centers located throughout Chicagoland that are owned by Harlem Irving Companies.

Background

Prior to joining Harlem Irving Companies, Mara was a Senior Marketing Director and AVP with Retail Properties of America, Inc. (RPAI) for 7 years where she managed all consumer-related marketing including social media initiatives, programs, events and promotions for RPAI’s shopping centers located in the North and West regions of the US. She also oversaw income generation opportunities, the gift card program, and was an integral part of charity-focused company initiatives and fund-raisers. Prior to joining RPAI, Mara was a Marketing Director with Simon Property Group for 11 years where she worked for several of Simon’s premier shopping centers located throughout the Chicagoland area. Mara has been in the shopping center industry for over 20 years and thoroughly enjoys working in the ever-evolving and dynamic shopping center real-estate arena.

Mara has received three ICSC U.S. Silver MAXI Awards, the first in 2010 for Cause Related Marketing and then in 2012 for New Media Excellence: Location Based Marketing and New Media Excellence: Best Use of Social Media. She is also an active member of The International Council of Shopping Centers (ICSC) and was truly honored to be a Judge for both the 2014 and 2015 U.S. MAXI Awards, and also has taught a class on “Enhancing Property Value through Digital Marketing, Promotions and Partnerships” at the ICSC RECon Academy in Las Vegas in 2014.

Mara received her Bachelors of Liberal Arts and Science degree from the University of Illinois at Chicago, where she double-majored in English and Communications.

Affiliations

International Council of Shopping Centers