Mara C. Russiaky, CRRP

Director of Corporate Marketing

As Director of Corporate Marketing for Harlem Irving Companies, Inc., Mara Russiaky oversees the popular marketing promotions, events, advertising, and gift card program for the company’s flagship Harlem Irving Plaza (The HIP), a vibrant shopping center with 140 retailers. As part of this, Mara often appears on local news segments to promote the center’s events, programs, and fashion. She is also responsible for marketing and promoting the major redevelopment currently underway at the center.

Additionally, Mara manages all facets of Harlem Irving Companies’ corporate marketing. Her responsibilities include creating marketing and leasing materials and other digital marketing assets. She orchestrates the development of materials for marketing purposes, including property site plans and informational videos. Mara also oversees advertising programs for other dynamic mixed-used centers owned by Harlem Irving Companies.

Background

Mara has been in the shopping center industry for over 25 years. Prior to joining Harlem Irving Companies, she worked for 7 years as a Senior Marketing Director and AVP with Retail Properties of America, Inc. (RPAI). There, she managed all consumer-related marketing including social media initiatives, programs, events, and promotions for various RPAI shopping centers. She also oversaw income-generation opportunities, the gift card program, and was an integral part of charity-focused company initiatives and fundraisers. Prior to RPAI, Mara was a Marketing Director with Simon Property Group for 11 years, where she worked for several of Simon’s premier shopping centers located throughout the Chicagoland area.

Education & Accreditation

Mara holds a Bachelor of Liberal Arts and Science degree from the University of Illinois at Chicago, where she double-majored in English and Communications.

She has received three International Council of Shopping Centers (ICSC) U.S. Silver MAXI Awards. The first was in 2010 for Cause Related Marketing, followed by two in 2012 for New Media Excellence. Mara is an active member of ICSC and has served as a judge for several years for the U.S. MAXI Awards. In addition, she taught a class at the ICSC RECon Academy and for several years has assisted on various committees for ICSC.

In December 2018, Mara was honored to receive the formal accreditation of Certified Retail Real Estate Professional (CRRP) from ICSC.

Affiliations

International Council of Shopping Centers